Ep: 26How to simplify your company messaging with verbal branding

David Uncategorized

When the message in your business is complicated, it causes many distractions as well as many other barriers to running a successful and growing company. From the front line, speaking with your potential customers all the way to the top to understand why your company does what it does, a lack of clarity and simplicity can make it difficult to convey what you do and why you do it.

This episode we chat with Stephen Melanson of Melanson Consulting based just outside of Boston. Stephen’s firm specializes in verbal branding and simplicity. He helps companies of all sizes get clear on a simple but effective message to help drive sales and revenue and provide a framework for that business. And in the end, help to differentiate your business from others in the market.

Here are some of our discussion points and takeaways;

  • What do companies get wrong in this area of messaging?
  • Why does a mixed message cause distractions in a business?
  • How does complicating matters around message, hurt a business? Internal, external?
  • For the busy and distracted entrepreneur or person in business, why is this even more important? Or for that matter, an entire organization that’s distracted, unfocused.
  • When everyone is aligned in an organization, what happens?
  • Is the elevator speech still a thing?
  • How does a busy company or small business begin the process of simplifying their message?
  • Stephen’s top tips for implementing solid verbal branding and simplicity in a business of any size.

You can find out more about Melanson Consulting here:

http://www.melansonconsulting.com/

Ep 25: How to develop mental toughness in your business

David Uncategorized

This week we chat with the high-energy Master Paul Melella. Paul is a 6th degree black belt in Taekwondo and runs a very successful martial arts business in New York. Paul is also a partner in the firm Empowered Mastery where he coaches high-performing individuals to take their career and business to new levels.

Paul talks about what is needed to gain and maintain some mental toughness in the business world. There are so many ups and downs as well as emotions when it comes to being in business or being in a career that has high demands. Paul walks us through what it takes to navigate the rough waters of business.

Some of the things we discuss are:

  • Defining mental toughness in business
  • Why is it important to have a little bit of toughness when you are in the business world?
  • What from the martial arts can someone bring into their business?
  • For someone that might be prone to distractions or unfocused, how does Paul work with them?
  • How do we work through frustrations, such as being in sales, building a business? Meeting goals?
  • Do things like fear and confidence tend to chip away at someone’s ability to hang tough in business?
  • Paul’s top tips for mental toughness in the business world

You can find out more about Paul and Empowered Mastery at: www.EmpoweredMastery.com

How to help distracted youth become responsible adults

David Uncategorized

What happens when the distracted child or youth becomes an adult? All kinds of things. And it’s the topic of many discussions of those who have children working their way through school and beyond. Between emotions, changing interests, demands from school and others, those who may be prone to distractions, including people with ADHD can struggle at first before they find their way.

With the proper strategies in place, routines and some self-awareness, a young adult with ADHD can thrive, become a responsible happy adult and make great things happen in their life.

Our guest this week is Brendan Mahan of ADHD Essentials. Brendan is an ADHD coach in Massachusetts and works with children, young adults, adults with ADHD and entire families.

Some of the topic we cover include:

  • How is ADHD different in adults than children. What are the more significant challenges in each?
  • As a young adult gets older, what types of challenges do you try to address?
  • Are there common issues that arise as a child enters adulthood? Opposition, defiance, or on the flipside, motivation and energy?
  • Does this time of change present anger, sadness, frustration? Etc…
  • How can a person be more self-aware?
  • How can those around them offer support?
  • Tools to be more focused.

You can find Brendan at www.ADHDEssentials.com

Ep 22: Procrastination-The true and fact-based reasons we procrastinate

David Podcasts

This week on Overcoming Distractions the Podcast, we tackle one of the most misunderstood topics in the world of getting things accomplished. Procrastination. What you will learn quickly from our guest is that procrastination is not a time management issue. It is an emotional regulation issue. Does procrastination cause us to lose time? Yes, but at its core, it is not a time management issue.

Our guest is Dr. Timothy Pychyl Associate Professor of Psychology at Carleton University and the author of Solving the Procrastination Puzzle. Dr. Pychyl has been studying and researching procrastination for over 20 years and is the leading authority on procrastination.

If you have ever procrastinated this will be a fascinating podcast on procrastination that will have you engaged from beginning to end.

Here’s is what we cover:

The real definition of procrastination. 

What procrastination is not. 

Do “experts” out there that have procrastination wrong?

Recognizing procrastination. 

How do we break the cycle of procrastination? 

Tips for those who are habitual procrastinators. 

ADHD and procrastination. 

Assuring people, they are not alone… 

Find out more about Dr. Pychyl’s work at: http://www.procrastination.ca/

You can find his book here: https://www.amazon.com/Solving-Procrastination-Puzzle-Concise-Strategies-ebook/dp/B00DGZKJ3Y/ref=sr_1_1?ie=UTF8&qid=1548335913&sr=8-1&keywords=Procrastination+puzzle

Ep 21: How to set short and long-term goals

David Podcasts

Everyone wants to set goals at the beginning of the year. And most of us do set some type of goals. But many of us also come away dissatisfied with our results or we just find ourselves not sticking to the plan. Maybe we try to set huge goals that end up being unrealistic or our goals are so big and broad that we don’t know how to take the next step.

This episode of Overcoming Distractions the Podcast we bring back Chris Berlow of Empowered Mastery. Chris will walk us through a number of items to help us set and archive our goals that we have set out to execute. And if you are prone to distractions, like many of us, he will offer smart suggestions for setting goals and staying on track. From our daily goals we set out to get done to long term goals.

This is not just another boring podcast on goal setting. This is real world and actionable advice.

Other topics we cover include:

Why do people hate goal setting?

Is a new year the best time to set goals?

Small goals or big goals?

How to stay on track when easily distracted?

What is an easy system for goal setting?

Ep 20: Lessons From the Real World-Not School

David Podcasts

There are lessons we learn in school and there are those lessons, skills and habits we acquire out of school. For those who learn in a different manner, those that can be distracted and others that just love to use their time to leverage the right side of their brain, this is the episode for you.

Not every valuable lesson for the business world is taught in the classroom. In fact, it much the opposite. Real skills are acquired and built away from the classroom, where we can focus our attention on what makes us happy, what drives us and what ultimately gives us work that is satisfying.

In this episode we interview Nicolas Cole. Cole as he goes by with his friends is a regular writer for Inc Magazine, a top writer on the platform Quora, and runs Digital Press, https://www.digitalpress.com/ , a content marketing agency that helps founders, CEO’s and other top executives with personal branding.

Cole wrote the article 9 Valuable Lessons I learned in the Real World featured on Inc Magazine and that’s why he’s on this episode of Overcoming Distractions the Podcast.

This article and of course this podcast episode is a huge wakeup call to those who want reassurance that what they have learned by being and working in the real word is just as, if not more important than what they learned in school.

Ep 19:How to avoid the distractions of being in debt

David Podcasts

Being in debt is one of the biggest distractions anyone can have. Not having the money to pay our bills can be both stressful and take our mind off important matters in our life and business. Avoiding our financial obligations can be an enormous distraction and one that won’t go away any time soon.

When we think of distractions, we think of not getting our work done, but money is a major distraction if not handled properly in our lives. It can take over almost all your thoughts and energy because for many of us, our lives revolve around having enough money.

On this episode, we interview Jeff DiMatteo, one of the owners of collection agency American Profit Recovery. Jeff goes through why people get into debt, the stress involved and then he gets into how to work with a debt collector. He gives some great advice for removing the stress of being in debt out of your life.

Other items he goes over include:
Reasons people get into debt.
Why is being in debt a major distraction for someone?
The process of working with a collector.
Why it is important to communicate with your creditors.
What resources are there to help those in debt?

 

Ep 18: How to get organized in your business without getting frustrated

David Podcasts

We have so many distractions in business and in life. From our own minds trying to take over every minute to the external distractions that invade our lives at every minute of the day. And then we enter clutter and disorganization into our business and that’s when things can get frustrating.

In this episode of Overcoming Distractions, the Podcast, we talk with Dana Rayburn, an ADHD coach and former professional organizer. Dana still works with business professionals to help them be more productive as well as get organized in the office and at home.

Some of the items we discuss about getting organized are:

  • Why is clutter and disorganization so distracting?
  • What can disorganization do to your job performance or your business? And, what does it do to your life?
  • How do you get started on organizing your professional world? Without getting frustrated.
  • How do you get organized electronically? Such as computer files, banking records, etc…Other non-paper items…
  • What should people ultimately strive for in getting organized?

To learn more about Dana Rayburn, her coaching, ADHD Success Club, Clutter Free with ADHD, and other offerings, check out her website at: www.DanaRayburn.com

Ep 17: How to use LinkedIn for your job search and for business

David Podcasts

On this episode we walk you through an extensive lesson on how to use LinkedIn for a job search and how to use LinkedIn for a business. Why are we talking about LinkedIn? Because any type of social media can be a distraction so learning how to use it and be productive can be an asset in job hunting and to promote your business.

This week we have Donna Serdula who is the founder of Vision Board Media and LinkedIn-Makeover.com. If you want to build a better LinkedIn profile, there is no one better than Donna Serdula.

Donna talks about

Why LinkedIn for the job seeker?

Why LinkedIn for the entrepreneur?

Overview of a great LinkedIn profile

The importance of a great title

How to connect with someone on LinkedIn

The dos and don’ts of LinkedIn

A few hidden secrets of LinkedIn

You can contact Donna and her team at https://www.linkedin-makeover.com/

Ep 16: How to get the job you want

David Podcasts

In this issue of Overcoming Distractions the Podcast, we talk with Dan Galloway, motivational speaker and former job recruiter. Dan also offers career coaching based off his 20 plus years of experience in hiring and training.

In this podcast, we talk about what you need to do to get the job you want. Topics we discuss are the dos and don’ts of interviewing, resume writing and cover letters as well as how to follow up on a job interview.

We also chat about soft skills such as humor, communication skills and the ability to focus during a job interview. Dan tells us what he wanted to see during his years as a job recruiter and the things that made him cautious about moving forward when hiring a job candidate.
Whether you have ADHD or not, you’ll find quite a bit of value from Dan’s advice on how to get that next job.